1000’s of magnificence merchandise later, we're crowning these 24 2020 all-time bests


By now you've probably guessed that we test a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skin care, we're into all things new, exciting, and worthy of things on eyebrows. However, because of the number of products we come in contact with, we've also grown to be the most picky beauty consumer. Within seconds, we can tell if a new hair oil is too heavy and we are quick to ignore a serum that is giving disappointing results.

The good news? We're far more impressed than unimpressed after trying a new product, and usually we can't wait to get the word out to all of our beauty junkies (aka you!). Because of this, we decided that flooding our latest favorite products should become a monthly ritual. Every 30 days or so, you can expect a full report listing the highlighters, hair sticks, and overnight skin care savers that we are quickly falling for.

Usually we cover our favorites monthly as mentioned above, but in the spirit of the coming New Year we made a decision, if you will, to choose the favorite kids of our favorite kids. Translation: After scanning every 2020 monthly post, we forced ourselves to pick one or two (okay, and sometimes three) beauty products that really made their mark this year. Ahead of us are the best beauty products we tried in 2020! Grab your game face and your wallet. You will need both.


Melinda Martin