The Sales Funnel For Effective Online Marketing
Since ancient times, sales funnels have been a part of marketing and traditional business. Recently however, it appears that funnels are getting talked about everywhere on the internet.
People want to learn more about the marketing concept and the ways it could be used to enhance their online marketing efforts. Read on to find out more about the sales funnel and how it can be used to effective Internet marketing.
The Sales Funnel: What exactly is it?
A marketing funnel does not necessarily mean a funnel. For this marketing concept, "funnel", is used to describe and visualize the entire sales process. It is a wide opening for customers who are known as "Unqualified Prospects" at the top, and a narrower opening for sales conversion at the bottom. This is a good comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or at the beginning of the funnel. These are the people who might need your services or products however haven't been approached by you prior to. There will be a lot of offers and sales activities in the future, and you'll also have customers who have purchased your product or service.
Another reason why a lead-generation funnel idea is so efficient is that it lets you track potential customers at various levels of the sales process. With the sales funnel, by finding out the number of qualified prospects at each point of the process, it is possible to predict the amount of potential customers that will, after a while, turn into actual customers.
It is possible to make use of the sales funnel to identify where and how your sales process is succeeding or failing, and whether you're not attracting enough potential customers. This data will help you determine where your goal is and the best way you can maintain sales at the proper amount. It is used to track and control the sales process of customers.
The Front - End or the Sales Funnel Top
The front of your sales funnel should be the most active part of your process. This area requires consistent testing. There is no limit to your creativity or resources in front-end strategies.
The front-end's main objective is to attract prospective customers and turn these buyers into buyers down the sales funnel.
If a potential customer opts in or subscribes to the product or service you provide, they are "qualified". This is the stage of the sales funnel at which the prospective customer or "Unqualified prospect" is a qualified lead due to the actions they've taken which show they are sufficiently interested to purchase your product.
Your front-end should be able to bring targeted traffic to your website or blog. The most efficient methods and resources for doing this are article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners, forums, blogging, content marketing and more.
There are a variety of methods that you can use to "qualify prospects who aren't qualified". A squeeze page is one of the most efficient ways to "qualify" the unqualified prospect. It lets you offer something of value, relevant to your product or services, that people can receive at no cost or at a significantly reduced cost in exchange for their email address. You can select from reports and newsletters and videos and e-mail courses.
We can see that the front-end of your sales funnel is where folks are drawn into your sale funnel. But what about the back end?
The Bottom of the Funnel or The Back-End
The bottom, or back end of the sales funnel are where the majority of profit and sales take place. This is where you will discover the more expensive products. They are all suitable for the same market, but they are delivered in different formats, like video, audio and live interaction.
The primary difference between the front-end and the back-end is the kind of client, and also the price of the product or services being offered.
Even though it is true that a very small percentage of people will be able to enter your front-end however, just 1-2% of them will end up in your back-end. Since a small portion of people invest more, that's fine.
You see, that while front end products and services may be priced at less than $100, back-end items and services typically cost in the 100s or 1000's. The bottom or back-end of the sales funnel is your main source of income for an Internet business. This is also the most reliable part of the selling process.
As I mentioned earlier the sales funnel could be as simple or complex as your creativity or resources permit.
This link will provide further details on my approach to content marketing. https://sites.google.com/view/about-mintbird-reviews/home
For more information, go to this channel.