Amazon and Tile compete together against Apple’s AirTags
When looking for a bluetooth tracker, Tile has been at the forefront of people’s minds for the longest time. Their trackers are small, come in different shapes and sizes to suit different purposes, and they are affordable. That changed, however, when Apple launched the AirTag which, along with Apple’s Find My network and UWB tracking, made accessories a serious competitor.
That being said, Tile definitely isn’t taking this too much for teaming up with Amazon in hopes that they can build their own network of connected devices. This partnership also includes Level, a company known for its smart locks. All of this is played in Amazon’s own network of connected devices called Sidewalk.
According to Dave Limp, Amazon’s chief product officer, “Wi-Fi is limited, mostly to your home. It just doesn’t have the reach to get into your neighborhood garden. Cellular may be the future, but it is very expensive today. So Sidewalk divides the difference between these two and allows us to bring millions and billions of things to the edge of the network, but in a safe way. “
In some ways, it is similar to Apple’s Find My network, which uses the millions and millions of Apple devices like iPhones, iPads, and Mac computers around the world. We’re not sure if one particular network is “better” than another, but if you are someone who chose the Apple ecosystem, the AirTag may be better for you, but ultimately, it is your preference.
Saved in Gadgets. Read more about Airtags, Amazon and Tile. Source: cnbc