In the United States, a less well-known search word led the rankings. “Egirl outfit” and “Eboy outfit” ranked first and second in outfit ideas searches, respectively, while Egirl style – and – Eboy style ranked second and third in fashion trend searches.
Only “Camp mode” outperformed them, owing to the Metropolitan Museum of Art’s annual fashion exhibit devoted to the camp aesthetic. Egirl and eboy are niche aesthetics, so niche that they only exist online, demonstrating the importance of social media and the internet in fashion today.
The look is a mash-up of baby doll and goth-lite, both cutesy and edgy, often blatantly sexualized, with plenty of eyeliner and hair dyed in unnatural colors. Eboys dress in a lot of black, with skate labels and maybe a chain necklace thrown in for good measure, and their hair is grown-out and slightly messy.
The dresses at the 2021 Oscars reinforced what a stroll around every park or beer garden this weekend may have revealed: a cantilevered cleavage has been replaced as the main signifier of party dressing by a glimpse of bare midriff for the younger generation.
Mums in Generation Z sport plunging necklines in date-night photographs that they share on Facebook. A tank top worn over high-waisted jeans to reveal a few inches of skin, or a dress with a shark-bite sized cut out to reveal any side-ab, are also more contemporary ways of influence (party) dressing.
During quarantine, TikTok has erupted and we now have unlimited time to see our favorite celebrities. It’s the ultimate time-waster (in the best possible way), and I’m totally down with it. Despite the app’s reputation for dance competitions and hilarious posts, a quick swipe through your feed will provide almost as much fashion inspiration as a trip to Instagram.
If you use TikTok or not, you can’t avoid the app and its minute-long videos this year. TikTok persevered against the threat of being blocked in the United States earlier this year, and now has over 100 million users in the United States alone. Though it’s still synonymous with teenagers, it’s also having an influence on the fashion industry. Designers, models, and other talent are being found in the innovative TikTok videos they share. Trendsetters like Bella Hadid are also uploading on TikTok, and brands like Saint Laurent and Louis Vuitton are live-streaming their fashion shows on it.
When we were all stuck at home this year, TikTok became our platform for self-expression, allowing us to participate in dance challenges, practice transitions, and share our unique style. Influencers on TikTok have shown how getting a following will transform into a career boost, despite the fact that TikTok is known for its innovative, loose material. Take, for example, Wisdom Kaye, TikTok’s best-dressed guy. He has over 4 million followers on Instagram and was recently signed to IMG Models, where he now partners for brands including Balmain and Dior.