Ganni's Fall 2021 assortment was impressed by Princess Diana and Teen Concern from the 90s


The Danish fashion brand Ganni presented their Fall / Winter 2021 collection as a livestream performance with three very cool musicians – Zsela, Deb Never and Coco O. The trio wore the full look of the brand and covered some of the creative director's favorite songs from their own material . The collection, titled Love Forever, is inspired by pieces of flowers worn by Princess Diana and fearful slime green tones of the 90s to channel your main inner character.

"It has something new to offer, but there is basic Ganni DNA everywhere," said Ditte Reffstrup, Ganni's creative director, in a press release. "It feels familiar in a good way, like meeting old friends." Familiar is right: as we scroll through the lively and slightly nostalgic looks of Ganni Love Forever, we have to think of fearful 90s teen cartoons Daria, Nickelodeon color palettes, and browsing the pinstripe coat racks at Hot Topic. Likewise, the collection continues Ganni's characteristic prairie aesthetic with a few floral and pastel-colored accents, which however remain grounded with a heavy hand of chocolate tones.

We love that Ganni has upgraded their oversized Peter Pan or Puritan collar to a much sharper wing collar that resembles the signature look of Prudence Blackwood Chilling adventures from Sabrina. We're also inspired by the brand's different interpretations of denim trends in 2021, including cocoon shapes, patchwork details, white jeans, '70s flares and cropped fits. The creative director Reffstrup is very proud of the ruffles and draping of blouses and dresses. and the texture of the quilting on leather parts and outerwear.

In addition to the launch of Ganni Love Forever, the brand is continuing its rental collection through Ganni Repeat called Ganni Love For-Ever. During Copenhagen Fashion Week, the Fall / Winter 2021 stage collection can be rented in Great Britain and Denmark. It contains 26 custom-made products that reuse and rework styles and fabrics from previous Ganni collections. Inspired by a musician's eclectic set designs, we can see that Ganni Love For-Ever is a perfect match for Elton Johns rocket Man.

Take a closer look at both collections.


Melinda Martin