H&M and ’90s Denims Model Lee Launch a Denim Assortment That is Sustainable and Measurement-Inclusive
H&M is collaborating with classic American denim brand Lee on a sustainable, size-inclusive collection that’s fit for the entire family. Lee x H&M is the Swedish brand’s first denim range made from 100-percent recycled cotton jeans, and the water, CO2, and energy details of the collection will be available on the brand website.
“We just loved working with Lee to push for change,” said H&M designer Jon Loman in a press statement. “A change for more sustainable and circular denim garments. We looked at every detail and challenged each other in a positive way. It’s also amazing to work with Lee’s iconic designs and give them a bit of our flavor, for H&M denim lovers around the world.”
Lee X H&M includes oversize, straight, and cocoon jeans silhouettes, denim bustiers in white and indigo, dungarees, denim jackets, bucket hats, and lightweight knits in lilac and white. Available for women, men, and children, the collection launches at H&M on Feb. 4.