I Hate to Brag, However I am Actually Good at Present Buying—Right here Are My Prime 25 Picks


Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 finds on their current wish list.

Ask any editor and they’ll tell you that fielding requests for gift ideas is part of the job. This year, I’ve been asked for all kinds of reccies for all kinds of people and budgets, and my suggestions have, for the most part, fallen into three categories that feel very apt for 2020: beauty tools and products (think good haircare and devices to use while we can’t have our usual appointments), winter fashion (from trend pieces on a budget to investment outerwear), and home buys (to make a living space just a little more lovely, since we’ll all apparently be here for the foreseeable future).

In more good news (and couldn’t we all do with some!) loads of these finds are on sale right now, so I’ve included all the discount codes and such below as well—you’re very welcome.


Melinda Martin