In today’s era of Korean beauty standards, youthfulness is highly valued, and the perception of having a healthy skin also contributes to this, leading to the preference for creams over powders. With South Korea’s history of import substitution industrialisation, K-beauty goods (such as YesStyle) are also geared for export. K-Beauty products use innovative chemicals and attractive packaging to be displayed. The majority of products contain organic components, such as green tea leaves, orchid, soybean, and snail slime, to name a few. For this reason, the term “organic” has been widely accepted and used to many products. A set of rules and regulations is required. Included are things like masks (made of oil and water based goods), serums, moisturizers, creams, compressors, fermenting items, and sunscreen that is SPF 35. During the night, a “night cream” takes the role of sunscreen. Regimens vary depending on individual variables including variations in hormones and daily habits.
With an average of 10 stages, the ultra-elaborated K-Beauty skincare regimen contained. That routine typically begins with a dual-cleansing routine, including sheet masks, essences lotions, serums, and rich moisturizers, and then concludes with an SPF. However, instead of using sunscreen at night, the cream used at night will replace it with a thicker, non-comedogenic sleep cream. With the abundance of new skin goods and that two-thirds (68%) of all launches of skincare products were products from South Korea, facial skincare products are extremely successful. Although men’s participation in the market is rising, attention remains on women. Youtubers share instructional videos on makeup and skin care application. Because beauty advertising are placed on buses, subways, and TV screens, Korean women are constantly bombarded with what beauty is supposed to be.
South Korea is now the world leader in the beauty business, and analysts anticipate that Korean beauty companies will see substantial development and expansion of the Korean beauty sector. This is true for the next many years as well.
The fashion market is moving towards sustainabe merchandising – so it’s worth keeping any eye out for that.
South Korea is renowned for being a leading skin care R&D and manufacturing hub, as well as a skin care brand’s research and development and production base. According to recent research, the majority of Koreans are highly educated and up-to-date with their skin care and health care needs, which leads to the goods created in Korea to be heavily controlled. An further contributing element to its success is that celebrities from Korea’s Hallyu Wave, such as actors and actresses, assist to popularize cosmetics companies in the local and foreign markets.
For example, South Korean cosmetics firm Amorepacific sponsored the hit K-drama, My Love from the Star, in which the main character frequently promoted the business’s products. After this, sales of skincare and lipstick products increased by about 75% and 400%, respectively. International travel in South Korea has accompanied the growth in sales of K-Beauty products, which are now often found at duty-free shops, making the increase in sales even greater.