There are hundreds of TikTok famous beauty items out there, but these 18 are legitimate


TikTok is like the social media equivalent of the Wild West. It has become the birthplace of unexpected viral craziness – from Food trends (baked feta noodles) to DIY projects (cloud mirror) to fashion items (“scrunch butt” leggings). But it has also become a harbinger of beauty trends, like applying excessive foundation to your face to “hit”. You just never know what the community’s eyes (and wallets) will be drawn to – including some surprising beauty items.

Many of the popular TikTok beauty products are classic makeup and skin care products that have been around for a long time, but which are enjoying a renaissance (thanks in part to Gen Z users who may be discovering them for the first time). Others are cult favorites or just brand new innovations making their debut in the beauty field. Wherever they’re from, one thing is certain: new beauty products and trends pop up on TikTok every day, and it’s exciting to see what the zeitgeist catches your eye next.

Get up-front information on the most viral TikTok beauty items, from a hyped foundation to an essential first aid kit. You can also get information about each one to help you decide whether or not they’re worth your time – and your hard earned money. Keep scrolling!


Melinda Martin