This lingerie pattern is dying quick


Hey, don't roll your eyes just yet – underwear goes through trend cycles like the rest of the ready-to-wear world, and we have a lingerie expert here to prove it. I don't know about you, but lingerie fascinates me because it's a piece of clothing that basically everyone wears but never really talks about. It's not necessarily off-limits, but since it's seldom seen, it goes undiscussed. If you are someone who takes great pride and joy in your negligee drawer, this is pretty disappointing.

Of course, we're going to talk in depth about summer lingerie trends – summer lingerie trends, to be precise. We reached out to an expert on the matter to give us the 411, where underwear styles are on the rise and, more importantly, those that die fast. Read on as Sandra Rose, Vice President of Merchandising and Branding at Journelle (one of the best lingerie destinations if you ask me) shares some inside information on the lingerie trends that will win Summer 2020 and why.

Don't worry, as in typical Who What Wear fashion, we've picked every trend it touches so you can leave with updated trend knowledge and a full shopping cart.


Melinda Martin