At the conclusion of the ‘Supermodel Age,’ Kate Moss became famous for the heroin chic movement in the mid-1990s. Her work with Calvin Klein propelled her to the rank of a fashion icon. The waifish physique and role in the size of zero fashion is known to her. She earned an award for her contribution to fashion over 25 years at the 2013 British Fashion Awards. Kate Moss also contributes to British Vogue’s fashion editor.
Moss was active in musical ventures and has her own clothes brand. She received modelling honours. Time named her one of the 100 most important persons in the world in 2007. In 2008, she created a collection of cultural images including her 18 carat gold statue of £1.5 million ($2.8 million) carved for the exhibition of the British Museum.
For her party lifestyle and drug usage, she faced media criticism. Drug accusations started at the end of 2005 and pulled her from fashion campaigns. The accusations were cleared and modelling continued. She landed on the second-largest model list in Forbes in 2012, with an estimated annual revenue of $9.2 million.
Starts and “hero chic”
Sarah Doukas, Storm Management Founder, hired Moss as model in 1988, following a trip in the Bahamas, at the New York JFK Airport. Corinne Day photographed black and white images of her in the shoots “The Third Summer of Love,” styled by Melanie Ward, for The Face at 16. Moss was introduced as an unknown little boy, and Day called the images “substantial realism” or “grunge.”
Moss later played the role in Levi’s ‘Levi’s for Girls’ campaign, which was successful and established by The Design Corporation. Another shoot for The Face followed by Tony Briggs entitled ‘Haute Coiffure,’ where Moss became a ‘anti-super-model’ in the 1990s as opposed to models now recognized for curvatures and great personalities such as Cindy Crawford, Elle Macpherson, Claudia Schiffer and Naomi Campbell.
One of her most recent fashion vogue shoots was on the cover of Vogue Hong Kong.
Moss showed a heroin-chic fashion appearance in 1996 with Calvin Klein’s advertisement (which caused concerns about her weight). Bill Clinton, US President, spoke against the tendency at that time. Says Moss, Moss “It’s just been the time. More buxom females like Cindy Crawford swung and many were astonished by what they dubbed a “waif.” What can you say? – What can you say? How often could you claim, “I’m not anorexic?””
Alexander Wang, Alexander Yurman, Givenchy, Roberto Cavalli, Kerastase, Isabel Marant, Yves Saint Laurent,Dior, Gucci, Dolce&Gabbana,Calvin Klein, Alexander McQueen, Equefiment, Rimmel, Bulgari have featured in publicity campaigns with Chanel, Louis Vuitton, Balmain, Versace, Balenciaga, Burberry, Stuart Weitzman, Versace. For several new publications, among them UK, U.S., French Vogue, Another Man, Harper’s Bazaar, Vanity Fair, the Face and W, she has appeared on cover and in fashion spreads. 30 times, in addition to hundreds of other foreign Vogue cover (such as in Hong Kong), she has covered the British Vogue and photographed the first covers of the Russian Vogue, Amber Valletta and the Japanese Vogue.
Moss was covering 17 W issues, one of which contained nine distinct covers. Did Moss name her muse? (September 2003 issue). The first cover of Numéro, Numéro Tokyo and Spanish L’Officiel was also featured by Moss. In July 2005, she worked intensively with photographers including Mario Testino, Mario Sorrenti, Steven Klein, Juergen Teller, Steven Meisel and Peter Lindbergh and was awarded the Vogue/CFDA prize as Fashion Inspiration by Fashion Designers of America. The rock song “Another Cold Beer” by Steven Crayn was launched in April 2005 as a Rimmel London mascara commercial showcasing leather-clad Moss biking around London.
Eight autumn-winter 2006 contracts, including Rimmel, Provocateur Agent, Virgin Mobile, Calvin Klein and Burberry, were inked twelve months after her cocaine shock. With Katy England, Moss has created the Topshop line. In 2007, Moss started a collection of fragrances and body lotions with his name. In the year at the British Fashion Awards in November 2006, Moss was a role model, but the recognition raised further controversies.
Moss created for Topshop clothing was debuted in 225 UK retail locations in the network on 1 May 2007. A board called the “Moss countdown to launch” filled the Oxford Street business window and on 30 April Moss started the clothes there. Shortly before the opening, they showed a red dress from the store modeling in the window. It is believed that Topshop paid £3 million to Moss. The 50 designs comprised clothing, purses, shoes and belts, and the price of a jacket with crop leather jacket was as high as £12,000. There were clothes that featured thin jeans, one-shoulder minidresses and K t-shirts. Moss created four perfumes in partnership with Coty.